I – disease.

This blog post picks on Senator Gillibrand, but only as an example of a bad habit that so many political candidates can’t seem to shake.  There happens to be a perfect (and current) visual example in Gillibrand, but so many campaigns suffer from a similar disease.

Here are some screenshots of a video that Senator Gillibrand posted on her Instagram account earlier today:

I did remove a few frames from the video, but all but one sentence had “I” as the sentence subject.  And that’s…for lack of a better word, obnoxious.

“I” is just a word – and at this point in the primary campaign, voters really do want to know what any given candidate has accomplished, what they stand for, and what vision they have for the future.  But when you start every answer with “I”, you risk alienating voters when they can’t relate what you have to say to how it will impact them.  (Also, it comes across as hella arrogant, because no politician has accomplished anything without their advisors and staff.)

So, Senator Gillibrand, let me try to rephrase for you – and I’ll see if I can save you from I-disease:

“In my Senate re-election campaign, the voters of New York returned me to my seat with a historically high 72% of the vote.  As a politically diverse state, this speaks to the way in which we’ve been able to bring together the blue parts, the red parts, and the purple parts onto common ground.  That same ability that allowed us to bring people together in the state of New York  is also apparent in my track record of coming together with my fellow Senators, Democrats and Republicans, to pass big pieces of legislation.  We identify the problem, we find common sense solutions, and we get things done with bi-partisan support.”


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